Jonathan Mahfood and Charles Barrett, Newly Appointed General Managers at Caribbean Dreams Foods Limited. In a strategic move set to propel their commercial endeavours to new heights, Caribbean Dreams Foods Limited has appointed Jonathan Mahfood as the General Manager - Commercial (GMC). With a background in sales, marketing, and business development, Mahfood is poised to steer the organization towards enhanced revenue generation and market expansion. Armed with a B.A. in International Hospitality & Tourism Management from St. Leo University, Florida, he brings a wealth of expertise to his new role, promising to revolutionize the Company's commercial landscape.
As General Manager - Commercial, Jonathan assumes a pivotal position in shaping the overarching Company’s commercial strategy. His mandate encompasses overseeing sales, marketing, and business development initiatives, aligning them closely with the organization's overall goals and objectives. His strategic acumen will be instrumental in identifying and capitalizing on new market opportunities while fostering strategic partnerships to fuel growth and long-term profitability.
Central to Jonathan’s responsibilities is the optimization of customer engagement, ensuring that the organization maintains a strong rapport with its clientele while continuously enhancing their experience. Moreover, he will spearhead efforts in market expansion, driving the penetration of the organization into new territories while nurturing existing relationships. Notably, his portfolio extends to export management, underscoring his commitment to maintaining and growing sales relationships with the Company's Caribbean and North American export customers.
His blend of strategic foresight, industry experience, and dedication to excellence positions him as a driving force behind the organization's future endeavours. As he undertakes this pivotal role, stakeholders anticipate a flourishing trajectory marked by innovation, collaboration, and sustained profitability under his adept leadership.
Caribbean Dreams Foods Limited has named Charles Barrett for the new role of General Manager - Operations (GMO). In his new role, Charles will be
responsible for ensuring the efficient operation of the manufacturing business by planning, directing, and coordinating its functions. He will also
undertake the creation of a work environment that incorporates the Company’s values, culture, and strategy, while ensuring business growth,
continuity, and achievement of profitability targets.
Prior to this appointment, Charles served as Head of the Dry Pack Manufacturing & Quality Division. His responsibilities included planning, organizing, directing, and controlling the division’s operations, thereby implementing programmes that promote growth in accordance with the Company’s strategic goals and objectives. As the Company’s lead for Quality and Food Safety, he is also responsible for ensuring that both the Tea and Dry Pack Manufacturing operations meet all local and international regulatory practices, including legislative requirements. Charles has been with Jamaican Teas for over 15 years and has served in various leadership roles. He has extensive experience in marketing, regional retail trade, new product development, exports, food safety management, and operations management.
He holds a Masters of Business Administration (MBA) with distinction from the School of Business and Management, and a B.Sc. in Botany and Zoology both from U.W.I. Mona. He also holds certificates in Applied HACCP principles from the Royal Society for Public Health in the United Kingdom, as well as Sales Management from the Mona School of Business and Management. He is a Preventive Controls Qualified Individual (PCQI) and currently, a member of the Board of Directors of Bay City Foods Ltd. and the Vi and Adeeb Foundation.
Charles is the recipient of the 2022 inaugural JMEA/Consular Corp Next Generation Leadership Award, which recognizes an influential leader under 45 years old who is impacting the growth and development of Jamaica’s manufacturing and exporting landscape, through innovative, transformative, and inspiring leadership.
Caribbean Dreams Foods Ltd. is a member of the Jamaican Teas Group of Companies.